CardioLog's Compliance with WAA Standard Metrics

Compliant

Term

WAA Definition

CardioLog Definition

Yes

Page

A page is an analyst definable unit of content.

Yes

Page View

The number of times a page was viewed.

Yes

Visits (Sessions)

A visit is an interaction, by an individual, with a web site consisting of one or more requests for

a page. If an individual has not taken another action (typically additional page views) on the

site within a specified time period, the visit will terminate by timing out.

By default, a visit will terminate after 30 minutes of inactivity by the visitor. The length of inactivity can be modified by customizing the CardioLog tracking code.

Yes

Unique Visitors

The number of inferred individual people (filtered for spiders and robots), within a designated reporting timeframe, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period.

Yes

Event

Any logged or recorded action that has a specific date and time assigned to it by either the browser or server.

No

Entry Page

The first page of a visit.

This metric is named "Landing Page".

No

Landing Page

A page intended to identify the beginning of the user experience resulting from a defined marketing effort. A landing page is not necessarily an entry page although it could be

Defined as the first page of a visit.

Yes

Exit Page

The last page on a site accessed during a visit, signifying the end of a visit/session.

Yes

Visit Duration

The length of time in a session. Calculation is typically the timestamp of the last activity in the session minus the timestamp of the first activity of the session.

Yes

Referrer

Referrer is a generic term that describes the source of traffic to a page or visit.

Yes

Page Referrer

Page referrer describes the source of traffic to a page.

This metric is named "Traffic Sources"

Yes

Visitor Referrer

The first page referrer in a visitor's first session.

This metric is called "Referring Pages"

Yes

Click-through

Number of times a link was clicked by a visitor.

This metric is named “Clicks”

Yes

Click-through Rate/Ratio

The number of click-throughs for a specific link divided by the number of times that link was viewed.

This metric is named “Clicks %”

No

New Visitor

The number of Unique Visitors with activity including a first-ever Visit to a site during a reporting period. Note that "first-ever" is with respect to when data began being properly collected on your site by your current tool.

Defined as a new unique visitor during the reporting period.

Yes

Return Visitor

The number of Unique Visitors with activity consisting of a Visit to a site during a reporting period and where the Unique Visitor also Visited the site prior to the reporting period.

N/A

Repeat Visitor

The number of Unique Visitors with activity consisting of two or more Visits to a site during a reporting period.

N/A

Yes

Visits per Visitor

The number of visits in a reporting period divided by the number of unique visitors for the same reporting period.

N/A 

Recency

Time since a unique visitor performed a specific action of interest to the analyst.

N/A

N/A 

Frequency

The number of times an action was performed by a unique visitor over a period of time.

N/A

No

Page Exit Ratio

Number of exits from a page divided by total number of page views of that page.

This metric is named “Exit Rate”

Yes

Single Page Visits (Bounces)

A visit that consists of one page view.

Yes

Bounce Rate

Single page view visits divided by entry pages.

Yes

Page Views per Visit

The number of page views in a reporting period divided by number of visits in the same reporting period.

Yes

Conversion

The number of times a desired outcome was accomplished.

Yes

Conversion Rate

The ratio of conversions over a relevant denominator.

Yes

N/A

Hit

A request received by the server

N/A

N/A

Impressions

Number of times a piece of content was delivered to a user's browser.

N/A